Alignment is not a feeling. It is a decision.
Your team has goals. They don’t have a shared picture of what winning looks like.
Fuzzy Goals is the conversation your leadership team hasn't had yet. It is structured, facilitated, and designed to leave every person in the room with the same felt sense of what progress looks like. Before a single KPI gets set.
Designed for leadership teams of four to ten. Half day or full day.
Why SMART goals aren't enough.
SMART goals are useful. But they are a finishing tool, not a starting one.
They answer how far, how fast, by when. What they cannot answer is: why does this progress matter — and what does it feel like when we are truly moving toward it?
"Never let a fixed goal replace an unfixed understanding of progress."
Fuzzy Goals doesn't replace SMART targets. It builds the foundation that makes them meaningful.
How it works:
from scattered intent to shared direction
Read the book
Fuzzy Goals: The Story of How The Grand Departmental Drove Progress
Before the workshop begins, your leadership team reads this. A business parable about a leadership team rowing in circles - and the moment they finally stopped. It makes the methodology tangible before anyone's in the room together.
